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AnonymMay 3, 2013

What does the selling acronym AIDA stand for?

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    May 4, 2013

    AIDA often called the 'Hierarchy of Effects', AIDA describes the basic process by which people become motivated to act on external stimulus, including the way that successful selling happens and sales are made. AIDA stands for : 1: Attention. 2: Interest. 3: Desire. 4: Action.

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