What does the selling acronym AIDA stand for?
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- Hari PrakashMay 4, 2013
AIDA often called the 'Hierarchy of Effects', AIDA describes the basic process by which people become motivated to act on external stimulus, including the way that successful selling happens and sales are made. AIDA stands for : 1: Attention. 2: Interest. 3: Desire. 4: Action.
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