Why Adidas lifts ban on sales via online shopping websites?
Others answers (1)
- eAnswers...Jul 3, 2014
German sportswear maker Adidas has finally decided to allow the safe of its products via online shopping websites like eBay and Amazon. Adidas said in a statement that "We have decided to extend our e-commerce guidelines to also include open market places: if our retail partners adhere to our criteria, there will be no restriction for online sales in any channel." They previously said we wanted our products to be sold by expert and specialist retailers rather than eBay and Amazon to ensure they were presented "in the best possible way and in the right environment". Adidas said they made this change because e-commerce functionality had improved as the market now.
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