Marketing Question?

Even though we do not belong to ________________________________ reference groups, these still influence our behavior. For example, we typically avoid dressing the same and buying the same brands as people in such a group to clearly show that we are not part of it. Options: non-aspirational nonconformist lifestyle aspirational secondary

Sandra S.

In my opinion the answer that fits is; Aspirational - (showing or wanting a higher social position than one actually has)


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