Actual retail price...is?
about 30% more than what the store actually paid for it. That's their mark up......so when they give you 10% OFF, they are still charging you 20% more than they paid for it. That can vary greatly , anywhere from 10-50% mark up or even more.
What it sells at normally
$23,743...you got it right on the nose. https://www.youtube.com/watch?v=JMFFGFmn20k
As the cashier.