Why doesn't every adaptation keep characters the same race as they were in the source material?

All the time you'll see characters that were originally created as a certain race get changed when they're brought over to another medium. Why? Why can't they just stay the race that they are regardless of whether or not the best actor for the part isn't the same race?
Answers

Lyar

People like what's familiar to them, and contrary to what some may think, it's far from limited to white-washing. India remakes Hollywood style films all the time to appeal to the Bollywood crowd, and naturally casts Indian actors in all roles. Japan routinely makes live action versions of anime featuring Europeans, but using exclusively Japanese actors. Some nation will even edit a film to change the tones of existing actors within the film, or cut characters completely based on biases.